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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. blog-jiji.com Knowing how to build customer trust is critical in today’s business climate. Going the extra mile for your customers at all times is the surest route to building consumer trust and a loyal customer base. Companies that fail to put in the hard yards needed to win the trust of their clientele are limiting their potential